Campaigns & Elections The Art of Political Campaigning

June 2005

Tape #

Session Title

Tape #

Session Title

GENERAL and SPECIAL SESSIONS

CE6/05

01

Climbing Mt. Everest Is Hard, Running For Office is Harder:

Ron Faucheux

CE6/05

05

Blogging and the BIoggers: Mike Krempasky, Larry Purpura, Michael

Cornfield

CE6/05

02

Creating a Campaign Strategy: Doc Sweitzer, Felipe Noguera

CE6/05

06

The FEC & Internet Regulation: Cleta Mitchell

CE6/05

03

Speaking to Win: John Davies

CE6/05

07

The Revolution Will Not Be Televised: Joe Trippi

CE6/05

04

Damage Control & Crisis Management: Michael Shannon

 

TRACK A

CE6/05

08

Gawker's Block - Get the Press to Stop and Notice You - How to

get Press Coverage in Local, State and District Campaigns: Terry

Benham, Jamal Simmons

CE6/05

23

Calling All Councilmen, Mayors & Judges - Winning Nonpartisan

Local, State & Judicial Elections: Gail Garbrandt, Brett Sciotto

CE6/05

09

Unlocking the Secrets - Using Polls for Message Development &

Effective Voter Targetinf!: John Zogby

CE6/05

24

I'm Broke, but I Need Media - The Impact of Web TV: Dan Manatt,

Justin Germany

CE6/05

10

Diggin' For Dirt - Opposition Research: Where to Find It, How to

Use It: Jason Stanford, John Rowley

CE6/05

25

Ready, Aim, FIRE! Going Negative - When, Why, & How: Scott

Howell, Ben Chao

TRACK B

CE6/05

II

Painting a Picture - Direct Mail- From Concept to Design to the

Voter: Brent Littlefield, Scott Truesdale

CE6/05

26

Small Money, Big Advertising - Budgeting Advertising Dollars in

Small & Larf!e Campaif!ns: Garv Nordlinger, Marcel Wieder

 

CE6/05

12

Organize, Mobilize, Succeed - Grass-roots Organizing and Field

Operations: Laurie Moskowitz, Marcel Wieder

CE6/05

27

Making Frieuds and Stroking Your Enemies - Building Your

Organization & Developing Coalitions: Turning Community Leaders

into Campaif!n Leaders: Jim Spencer

CE6/05

13

ET Phoue Home - Telephones for Voter ID, Persuasion,

Recruitment, & GOTV: Kelley Rogers, Mark Sump

CE6/05

28

Uulocking Other Secrets - Focus Groups & Tracking Polls - How to

Use Them to Communicate Your Message: David Scott, Brad Bannon

TRACK C

CE6/05

14

Findiug the Voter - Managing & Using Voter Files: New

Techniques & Technologies: Frank Girolami, Bob Blaemire, John

Phillips

CE6/05

29

From Mailman to Ballot Box - Producing Direct Mail & Print

Materials in Small, Local & District Campaigns: Bart Robbett, Chuck

Adams

CE6/05

15

Please Come to My Party - Direct Mail Fund Raising - Do's and

Don'ts: Richard Norman, Pat Ewing-Durand

CE6/05

30

Selling an Elephant to a Donkey - Persuasion Direct Mail - Creative

Workshop: Rich Savage

CE6/05

16

On the Radio - Creating Effective Radio Spots: Michael Shannon,

Richard Strauss

CE6/05

31

Newspapers and Cable Television - Techniques & Strategies to Reach

the Voter: Jack Brady, Aaron Ashe

TRACK D

CE6/05

17

Give and Take and Take and Take - The Fund-raising Plan: Step

by Step: Kimberly Scott, Nancy Bocskor

CE6/05

32

I'm a Star and Everyone Loves Me - Appearing on Television: How

to Hold Your Own: Rich Masters

CE6/05

18

Time is Money & Money Wins Elections - Planning Your

Campai?;n Budget: Chuck Adams, Marty Stone

CE6/05

33

Money Does Not Grow on Trees - Fund-Raising Techniques &

Strategies - Event Fund Raisinf!: Nancy Bocskor, Kimberley Scott

CE6/05

19

Video Killed the Radio Star - EjJective Political TV Spots: The

Strategy Behind the Commercial: Evan Tracey, Gary Nordlinger

CE6/05

34

I Want My MTV - Reaching the Young Voter: Hugh Webber, Ivan

Frishberg

TRACK E

CE6/05

20

Help! I Need Talent! - Hiring Consultants & StajJin Campaigns

Large & Small- Cost, Contracts & Relationships: Mark Watts,

Chris Jones

CE6/05

35

Meeting Ben Franklin Online - Fund Raising on the Internet: Appeals,

e-mailJollow-ups: Dean Phillips, Art Murray

CE6/05

21

The Information Super Highway - Understanding the Internet in

Campaigns: William Green, Pam Fielding

CE6/05

36

Wait! That's Not My Web site -IT Campaign Strategy & Security:

Ravi Singh

CE6/05

22

Mr./Miss/Mrs. America 2005 - Candidate Appearance & Image

Development: How to Look & Act Your Best on the Campaign Trail:

John Davies

 

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